DEANNE MOENSTER POITRAS
BRAND DIRECTOR . ART DIRECTOR . CREATIVE DIRECTOR . PROJECT MANAGER . DESIGNER

justBREATHE
Brand Designer, Art Direction and Project Coordinator
KTLA, Tribune Broadcasting Inc., Los Angeles, CA
Led team comprised of designers from HotHaus Creative and KTLA’s in house design staff to create a new on-air look for KTLA 5, Los Angeles. Design elements include new station logo, news open animations and all internal graphics, promotion graphics, election package etc. After completion, converted entire package to VIZRT platform. The package was resold to Tribune’s Seattle station among others.
Working with the world leader in HD broadcast set design, BDI, (Broadcast Design Inc.) designed new sets for KTLA’s news programs matching the on-air look. The news set was named top 3 sets in 2009 by the Set Designer’s Association. (Tim Saunders, Owner)
Design Director and project manager for the 2011 Los Angeles Marathon’s On-air graphics package working with IMGWorld Sports producers in
New York. (Steve Mayer, Executive Producer)
Designed and produced print collateral for new media start up. Designed investor pitch presentations, power point, business cards and company logo for Veduto Inc. a live HD video streaming company targeting broadcast television.
Brand Designer, Design Director
KTVU / KICU, Cox Broadcasting Inc.,San Francisco, CA
Managed award winning creative team of 15, full and part time graphic designers, system operators and set designers. Worked with in-house staff to produce multiple graphics packages for news, sports and specials. Worked with SF Giants, SF 49ers, Raiders, Infineon Racetrack, Chinese New Year Parade etc.
Received Emmys and BDA/Promax awards for set design, graphics
packages and promotional spots.
National Association of Television Arts and Sciences (NATAS)
San Francisco Chapter 1998-2009
While at KTVU served on Board of Governors for NATAS.
Responsible for designing local Emmy Award shows. Designed award winning sets, graphics and print collateral.
Recipient of the Governor’s Award in 2002.
Design Director, Brand Designer
KDFW/KDFI, FOX TV Station Group, Dallas, TX
Recognized for my work at KTVI, Fox offered me the Design Director position in Dallas
to rebuild the on-air looks of the duopoly. Produced complete station redesign for
both KDFW and KDFI. Awarded multiple Emmys and BDA awards.
Design Director , Brand Identity, Designer
KTVI / St. Louis, MO Ownership/Affiliate shift from ABC to FOX 1995
Started as on-air graphics designer in 1990 and was promoted to Design
Director in 1994. After affiliation switch from ABC to FOX, completely
re-branded the station to Fox for on-air look for news and promotion, print, signage, trucks, letterhead, etc.
Managed award winning creative team of 4 designers and editors.
Designer
KSDK, NBC, Gannett Inc Inc., St. Louis, MO
First job out of college as designer for #1 NBC affiliate in US.
Work was recognized by KTVI/ABC and hired away after only 1 year.
Illinois State University
Bachelor of Science: Visual Communications
Minor: Psychology
AWARDS: 11 Emmys, 3 Promax and 8 BDA awards.
Complete list of awards and references available upon request.