DEANNE MOENSTER POITRAS

Freelance Designer, Art Direction and Creative Director

Currently donate my creative abilities to my children's sports teams and school events and fundraisers.

 

Design Director and Designer for Gagnon Cellars Wine label and company logo redesign.  Recreated the logo and packaging  for the reserve bottle of Cabernet. The wew logo was  a hit so the other varieties of wine wore the logo as well and then all the print changed too and it became Gaganon Cellars new branding element that made a statement. Clean simple and sophisticated.  

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Freelance Designer, Art Direction and Project Coordinator                         

KTLA, Tribune Broadcasting Inc., Los Angeles, CA 

Led team comprised of designers from HotHaus Creative and KTLA’s in house design staff to create a new on-air look for KTLA 5, Los Angeles. Design elements include new station logo, news open animations and all internal graphics, promotion graphics, election package etc. After completion, converted entire package to VIZRT platform. The package was resold to Tribune’s Seattle station among others. 

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Working with the world leader in HD broadcast set design, BDI, (Broadcast Design Inc.) designed new sets for KTLA’s news programs matching the on-air look. The news set was named top 3 sets in 2009 by the Set Designer’s Association.  (Tim Saunders, Owner) 

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Design Director and project manager for the 2011 Los Angeles Marathon’s On-air graphics package working with IMGWorld Sports producers in

New York. (Steve Mayer, Executive Producer)

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Designed and produced print collateral for new media start up. Designed investor pitch presentations, power point, business cards and company logo for Veduto Inc. a live HD video streaming company targeting broadcast television.

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Design Director                               

KTVU / KICU, Cox Broadcasting Inc.,San Francisco, CA

Managed award winning creative team of 15, full and part time graphic designers, system operators and set designers. Worked with in-house staff to produce multiple graphics packages for news, sports and specials. Worked with SF Giants, SF 49ers, Raiders, Infineon Racetrack, Chinese New Year Parade etc.

Received Emmys and BDA/Promax awards for set design, graphics

packages and promotional spots.

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National Association of Television Arts and Sciences (NATAS) 

San Francisco Chapter 1998-2009

While at KTVU served on Board of Governors for NATAS. 

Responsible for designing local Emmy Award shows. Designed award winning sets, graphics and print collateral.

Recipient of the Governor’s Award in 2002.

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Design Director

KDFW/KDFI, FOX TV Station Group, Dallas, TX

Recognized for my work at KTVI, Fox offered me the Design Director position in Dallas

to rebuild the on-air looks of the duopoly. Produced complete station redesign for 

both KDFW and KDFI. Awarded multiple Emmys and BDA awards.

 

 

Design Director  1994 - 1996

Designer  1990 - 1994

KTVI / St. Louis, MO  Ownership/Affiliate shift from ABC to FOX 1995

Started as on-air graphics designer in 1990 and was promoted to Design 

Director in 1994. After affiliation switch from ABC to FOX, completely 

re-branded the station to Fox for on-air look for news and promotion, print, signage, trucks, letterhead, etc.

Managed award winning creative team of 4 designers and editors.

 

 

Designer

KSDK, NBC, Gannett Inc Inc., St. Louis, MO

First job out of college as designer for #1 NBC affiliate in US.

Work was recognized by KTVI/ABC and hired away after only 1 year. 

 

 

Illinois State University

Bachelor of Science: Visual Communications

Minor: Psychology

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AWARDS:  11 Emmys, 3 Promax and 8 BDA awards. 

                       

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Complete list of awards and references available upon request.